Qvale Mangusta
IMA
Luxury Quest Auto show
Writer: Deborah Greenspan
Time: 2:00
|
DISSOLVE IN FROM STILL SHOT OF MANGUSTA TO SHOWROOM FLOOR |
SPOKESMODEL (ON CAMERA): Qvale Mangusta... |
|
|
Just 600 of these breathtaking machines are built
each year in Modena, Italy, the sports car capital of the world. |
|
DISSOLVE TO CITY OF MODENA & HISTORICAL SHOTS |
NARRATOR (V.O.): It all began in 1947 when Qvale pioneered the
import of European cars into America, starting with the MG. Volkswagon, Porche, Maserati and others followed and by the
70s, Qvale had bought the Jensen Motor Company and succeeded as a
manufacturer as well. |
|
|
Over a million cars manufactured, distributed or
sold...fifty years of experience--proof indeed that Mangusta wasn’t
built in a day. |
|
ITALIAN PRODUCTION ENGINEER PRODUCTION SHOTS BARE CHASSIS DISSOLVE TO MANGUSTA TAKING THE ROAD |
(Voiceover in Italian Dissolves to English voiceover) All the mechanical and electrical elements of the
Mangusta are assembled during the early stages of production, so that the
engine can be started at stage five.
Next, the body panels are added, the windshield goes in, and other
components are fitted, adjusted and tested. Starting at the front of the line as a chassis,
the Mangusta arrives at stage 12 as a car that can take the road without
risks, leaks, or surprises...and ready for a spirited Italian test drive. |
|
MANGUSTA DRIVING FOOTAGE SHOTS OF INTERIOR w/SPOKESMODEL MISC. ROOF SHOTS SPOKESMODEL PRESSING BUTTON AND LOWERING REAR
ROOF SECTION |
Every detail has been part of an unceasing quest
for perfection. The
Mangusta’s low weight and high strength combine with a formidable 320
horsepower 4.6 liter V8 engine to catapult the car forward on a tidal wave
of power and torque. SPOKESMODEL (ON CAMERA): And as if that weren’t enough, add in a
luxurious Italian leather interior and Mangusta’s unique, three-position
roof system for optimum driving enjoyment in any season.
NARRATOR (V.O.): Weighing only ten pounds, the roof lifts out
easily, turning the car into a Targa.
From there it can be transformed into a convertible in about ten
seconds. |
|
MONTAGE OF SHOTS OF MANGUSTA BEING DRIVEN
DISSOLVE TO OUTDOOR SHOT IN BEVERLY HILLS / RODEO
DRIVE SPOKESMODEL TURNS TO CAMERA AND TAKES PHOTO |
The work of renowned designers and engineers,
Mangusta is for the driver who wants everything: rapid acceleration,
dynamic excellence, individual comfort and luxury, SPOKESMODEL (ON CAMERA): And of course, head-turning good looks... Mangusta: a unique combination of opulence and
power... |